The quest for meaning

Among the major trends that shape our consumption today, the search for a personal experience rich in emotions, is a very strong expectation. This trend is reflected particularly in the travel industry, with regard to the possibilities that new technologies offer today and the arriving of new digitalized services; and in the same time, there is a deep desire to give sense to the welcome and the tourist experience within the destinations. This duality is at the heart of the paradoxes of our modern world. Tourists are more and more numerous and they have become experienced, demanding and zappers. They are increasingly seeking for authenticity, human warmth in a hyper-connected life, and they want to give meaning to their consumption by discovering in this way their deepest identity and interior freedom.

Authenticity is the true luxury

The authentic welcome is the foundation of all true human relationships. When welcoming our senses and listening to our bodies, this allows us to open us up to ourselves, the others and the outside world. And this is a luxury, a supreme luxury in our modern societies. This enable us to find whatsoever is good and beautiful and true and to access to the richness of the environment, people and art.

The customer is looking for this authenticity by visiting the destinations, whether in welcoming and hospitality, gastronomy, landscapes, fauna, art & crafts, local traditions, human interaction or even architecture. Authentic luxury is therefore the creation of this different and differentiating experience, far from the standards settings that is found everywhere.

“Total simplicity, authenticity are rising trends: because on the one hand, it gives a feel-good in ethics, citizenship and responsibility that are the concern of “rich” countries. On the other hand, the “virtual” and “ready to eat” has deprived people from true emotion. Yes indeed, by trying to standardize our ways of living (eating, traveling, having fun, dressing and owning), we deprived ourselves of pure, simple emotions, and above all of the real feeling of freedom and peace.” Jean-Luc Frusetta

Create the authentic luxury

Authenticity has its roots in our identity, at the crossroads of our history, our culture and our environment. But it needs to be protected, defended and constantly updated, mobilizing our originality, our audacity and our will. A significant challenge lies ahead of us: to become witnesses, then actors of this change and awaken our fruitfulness, genius and talents with a creative tourism. I wish you all a different journey, and to discover and wonder at this treasure that radiates from the inside, when quite a lot that glitters is still not luxury.

I design this authentic experience through:

• Content creation: portraits, feature articles, photos and videos on passionate creators that I meet in all trades of art, crafts and flavors. Through their ideas, their convictions and their vision of authenticity, they work every day to update luxury in their profession and offer excellence in know-how and interpersonal skills.

• The creation of unforgettable experiences, rich in emotions, in Mobility, Tourism and Luxury hotel sectors. Providing genuine hospitality becomes essential and unique experiences that would be deeply personal. Therefore, we earn to live each moment, even ordinary ones in our lives, in an extraordinary way, as in an interior journey.

• The creation of tailor-made training for employees, managers and executives in charge of building this customer relationship and giving meaning and value to their action and service. For this, I draw on my background and my research with, in particular, a vast study carried out on reception practices in 2016, which recommends a profound turnaround in living, at the individual, organizational and managerial level, to restore meaning and redirect new technologies serving people.

• Marketing consulting and support for all issues of tourism and hospitality players who want to renew their offer, enhance their image and destination, and create from the riches of nature and human relationships, a unique experience which makes it possible to enchant customers in the long term.

Welcome to the authentic luxury! I am available here.