“ Luxury is about creating something unique for someone, something that does not exist. And for me, the core of this creation is the pearl, with a new approach, made of respect and curiosity. I’m never at the end of this trip! My exploration was initially very instinctive. I approached the pearl in the manner of a sculptor who chooses a material. I discovered that each pearl was unique with concentric circles in it, as if we had cut a tree. Such a beauty that it was absolutely necessary to highlight them in a jewel! I am always fascinated by this mystery, even for the cultured pearls; how a living mollusc will patiently, during 3 years at the bottom of the sea, create this organic material that is so delicate and persistent.
The pearl has always been among the royal jewels. Since Antiquity, it was very valuable to get a pearl because of its rarity. Legend counts that the Queen Cleopatra dissolved her favorite pearls into a glass of wine to impress Mark Antony. It is true that one immediately wants to touch this gem, because it is round and expresses the sweetness and strength. What is also amazing is its authenticity. It arrives as it is, totally formed, which is not the case of the diamond that must be cut to have added value. There are millions of such diamonds; in fact, they only have a few inclusions that differentiate them. And yet, we must recognize that in the West, it is this gem that remains the reference of the high jewelry. It is even said that when a woman wears a diamond necklace, it is the diamond that one looks at. But when she wears a pearl necklace, it’s the woman you look at. The pearl is gaining value today with excellent quality. My biggest joy, however, is to see that fancy jewelry at a low price offers fake pearls to teenage girls. What better than to educate their style from an early age and create unforgettable memories. Later, they will not want a piece of jewelry that is damaged in a few months, but will turn to a more thoughtful purchase, in order to live a personal relationship with the jewel, and to transmit it later to their girls and little girls.
The big challenge of our time is to access this different thing. Customers want to find their own way as much as their personal style, to develop their self-confidence. Because they are investing large amounts of money, they also understand that limited-edition jewelry has its own way; and that one must discover and appreciate them with a dose of courage almost, to dare to wear them. In my new personal collection, I work mother-of-pearl for example, and, to disrupt our usual thinking, I will propose different forms cut as classic cuts of diamond: Asscher, cushion, heart, pear, radiant. The result is dazzling: precious from a material that is not and larger pieces on the body as wearable accessories. My dream is that the investment that is made becomes so sentimental. That my clients completely own these pieces, that they are part of themselves and that they put them as a second skin, because a jewel tells a story, which is passed from generation to generation. And in everyday life, it also contains a strong emotional value, and a subjective value related to fashion for young girls. This changes everything in their self-confidence, their attitude towards themselves and others.
Being authentic has always been for me to listen to my little voice inside, and do what I believe in my heart. It’s not about selling things that matter, but about connecting to your customers, through these creations. Because the most important thing is not to have but to be. I try to inculcate this sense of true values to my children by showing them something else in nature, traveling, with the richness of human relationships and encounters. You have to open your mind, expand your field of consciousness and cultural learning, without any restrictions, and liberate your creativity.
With hindsight, I see that my art is the exact reflection of my life. At 38 now, I matured as a woman, partner and mother. As a mosaic, it is my personal life that I show in some collections, and that in an instinctive way, because I am honest with what I do. Our life is therefore a path, a continuous learning curve. I just want to keep looking around, feeling things and being moved. My secret is to go see what attracts me but also what I do not know: a weird music, films of unknown creators, an exhibition out of the frame. To let my mind free to create with no limits! ”
Interview held by Carine Mouradian on January 18, 2018, in London
Link to the websites of Melanie Georgacopoulos
Read also the portrait of Melanie Georgacopoulos