”Whether it is in myths, historical and travel narratives, or in fiction, the hero that returns home undergoes a profound experience that transforms him. Travel is not only a geographical, cultural or social motion, but it is also an inner journey, which reveals to be a fundamental experience in people’s lives.” Netto & Gaeta
And the deeper the generated emotions are, the more memorable is the experience.
Live your life … rather than succeed it!
Our companies impose standards of performance and social success that we try to match at all costs. There is little time left for oneself, for the simplicity of relationships or the immersion in nature when living and working in big urban cities. The human being is caught in this dynamic and then cut off from its inner world. He makes great efforts for appearance, for making, and evidently for owning and possessing even more items. Dissatisfied, with unfulfilled desires, he looks for recognition and love that he cannot find entirely in his family, his environment or his company. This is why the tourist stay is the ideal place of this quest of oneself, questioning the real needs, releasing the emotions and the sensations of the body.
The return to oneself
“These travelers embody what is most profound in the quest for humanity, the quest for meaning.” Viard
During their journey, all customers want to have experiences where they will feel fully alive. They express their dreams, but their desires once satisfied do not please them, with a memorable “wow” effect. This is especially true for a well-off clientele, accustomed to having absolute comfort and luxury products and services on a daily basis. To be enchanted, they need to become aware of their deep needs and open up to their true being. These customers simply want to feel themselves and be loved for themselves and not for their status, name or fortune.
“The law of luxury is not to add, but to remove. The first step towards serenity and simplicity is therefore to overcome the superfluous.” Giorgio Armani
They are therefore looking for an authentic luxury, with this tendency for “less is more”, which is a way of accessing, with simplicity and no superfluous, to the hidden treasures of a place or a destination. Then adopt attitudes which allow the development of their natural talents into practice, such as expression, artistic and communication skills. This return to oneself is the inner journey, the ultimate goal of all travelling, where they rediscover the unity of their being, and find joy, harmony and serenity.
Supreme luxury is within ourselves
The contemplation of nature at dawn, the emotion felt by the perfect balance of an exceptional chocolate, the joy of creating a luxury object with an exceptional craftsman, a traditional dinner with the locals and the freedom to take time to find our child’s soul.
Authentic luxury allows to explore different approaches by encouraging the opening and the resourcing of the hosts in the destinations visited. In a changing world, where the machine seeks to replace the human work and presence, this reversal signals a return to oneself, a return to the reality of our being and the true values. Only this dimension taken into account in every interaction can create the relationship to oneself, to the other and to the universe, which are the objective of any travel. Thus, authenticity is a great luxury because it always refers us to ourselves, where the source of love and any existence is.