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Tourism destinations

guillementsenvers

Tourist reception is a voluntary interpersonal act within a particular framework which introduces a foreigner into a company, a community or a territory and which, as such, facilitates access to various utilitarian, recreational and cultural benefits of these places, the time of a stay.

Marc Leblanc

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All over the world, destinations want to attract and retain their customers. Hospitality is even becoming the number one priority for the destination France. The period is also clearly in search of relationships, of authentic, harmonious and “altruistic” contacts, with the desire to share moments, emotions and experiences.

Authentic luxury within destinations is also reflected in the desire for human encounters, pure gestures, to feel the benefits of nature and the environment, to taste the simplicity of the land but also excellence with moments unique and privileged. There is also a need to interact with the destination and therefore creativity in tourism, to be surprised and to discover oneself. Especially since most customers today want a local experience.


A successful overall experience

Technology can make customers’ lives easier, as long as the hospitality and hospitality experience is fully embraced. The greatest luxury, ultimately, is to offer them this “discretionary” time, that is to say a time to let go of the hassles of their daily life, and to be able to fully enjoy the riches of the chosen destination, in an authentic and personal way.

New professions are also emerging, such as local advisers to luxury hotels, tourism departments but also to all players who want to offer authentic luxury to their customers (transport companies, luxury products and services, art museums, etc. ). They are experts, modern concierges, advisers who take care of each guest in a very personal way, identifying their needs with great intuition and sensitivity, and bringing unique know-how and a perfect connection to create with them, a successful experience.

This is measured on all the dimensions of interpersonal relationships in the reception of a destination:

  • Those of the customer and the contact staff of the tourist industry (airport, trains, taxis, hotels, etc.);
  • Those of the client with the local population and actors in the value chain (exceptional artisans, luxury boutiques, art galleries, etc.)
  • And even those of the client with other tourists.

These connoisseurs of the territory will thus make it possible to discover what is most unusual, exceptional and authentic in a region, with luxury off the beaten track and standard activities, products or services.

Innovation and Excellence

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The power of a territory will increasingly be measured by the strength of the links it will create with its customers, its inhabitants and its businesses, and its capacity to foster innovation and bring its offer to excellence.

Joël Gayet

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The creation of value is in the link, but also in innovation and excellence.

And it is by going to meet these enthusiasts, at the local and regional level, that we allow customers to taste the natural, historical, cultural, artisanal and gastronomic riches of a destination, with the introduction of the novelty constantly.

Value creation

Authentic luxury needs to be deployed as close as possible to local heritage because it brings meaning to guests (welcomed and welcoming) in their quest for identity, their search for vision, the values-ethics that drive them, sustainable development, civic engagement…

It also enables the development of enormous competitive advantages for the region, site or destination with excellence, innovation, difference, know-how, personalization and responsiveness, at the heart of customer experience. It also sets in motion unique human, technical and managerial skills with an international openness, the deployment of digital and technologies in the service of human and authentic marketing.

Finally, it brings great notoriety through the know-how, the interpersonal skills and the humility of those who bring it to life and create synergies and exchanges between the players, in a virtuous and joyful dynamic.

For the regions, these are significant economic and social benefits that ensure the sustainability and development of these exceptional professions. It is also an encouragement to nurture excellence and differentiation through people, the traditional profession which is reinvented with know-how and updated innovation in the creative and collaborative economy. Finally, it is to ensure the quality of life and services to the local population and to promote the region’s tourist heritage with openness to the world.

The virtuous circle of creative tourism

Creative tourism offers with these new and local experiences, tasting the simple and authentic riches. Thus, beyond the wonder sought in his travels, we learn to reproduce ourselves what amazes us and we thus experience in a playful, active and creative way, what we taste elsewhere. This is another immersion in the 5 senses, because we are no longer just a witness but also an actor and a creator. For example, rather than bringing back a glass factory from Biot (Alpes Maritimes) as a souvenir, you could learn glass making with a local master glassmaker and end up making your own object. Tourists today are more and more eager to participate in these kinds of experiences that respond to their desire to learn, to express themselves and to connect with others. Holidays are therefore no longer only dedicated to rest, but also to personal development.

In authentic luxury, one can push these interactive experiences either in the greatest stripping and simplicity; like cooking a traditional meal with the fishermen at sunset), or until the greatest customization; such as, for example, discovering an exceptional craftsman and making with him, his tailor-made product (perfume, watch, glasses, jewelry, etc.). Either way, it’s a great way to blend in with the local landscape and create unique memories, while awakening your own talents.

guillementsenvers

Le tourisme créatif, c’est un tourisme qui offre aux visiteurs l’opportunité de développer leur potentiel créatif grâce à une participation active à des cours et expériences d’apprentissage qui sont caractéristiques du lieu dans lequel ils séjournent.

Raymond & Richards

guillemetun

Creative tourism also makes it possible to promote and highlight cities and regions that have the potential to welcome guests looking for new artistic, craft and human experiences. To awaken and enhance the creative potential specific to each destination. But also to enhance the heritage by recognizing an often discreet craftsman, a unique know-how and to share this wealth by changing the image of a region, a locality and with visitors all year round.

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